More and more I see and hear of examples where certain departments or even individual teams are working and struggling in isolation to the rest of the company.
Are you really working on something that will really make a difference for your customers or are you spending time just working on the same set of objectives and activities just because you are stuck in a repetitive set of reporting requirements. Are you really making making a difference to your customers based on what they want not what you think they want.
Does the dept next door know what is your value add and how together you can really delight your customer. How is social media and the feedback from customers circulated and analysed to provide real insights on what should be done, not what you think must or assume has to be done.
Make an effort to get to know others in your company and what they are doing and how you can help engage and improve the experience of your brand with its customers.
How do you share information with the rest of the company? So many reports are completed (I have been told that some people in companies even spend 40% of time just on internal admin) but who analyses and discusses the real live customer info to create insights that can be acted on.
Stop working in silos. Start sharing and working together and get to know your customer.
Experience is the new currency of the Digital Economy
Your customers will appreciate it