Use of Infographics

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Wanted to share this great post from Digiday highlighting Foursquare and their work on promoting themselves

While Foursquare may be more accurately described as a platform, it did excellent job of promoting itself this past year with infographics.Foursquare’s Time Machine — co-branded by Samsung’s Galaxy S4 — created stunning visualizations of users’ check-ins. The company also used its check-in data to show the “pulse” of select major cities — where and how people check in throughout the day. Although Foursquare is not a publisher, it found creative ways to illustrate its data to users and advertisers alike.

http://vimeo.com/75043122

Experience is the new currency of the Digital Economy

 

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