Wanted to share this great post from Digiday highlighting Foursquare and their work on promoting themselves
While Foursquare may be more accurately described as a platform, it did excellent job of promoting itself this past year with infographics.Foursquare’s Time Machine — co-branded by Samsung’s Galaxy S4 — created stunning visualizations of users’ check-ins. The company also used its check-in data to show the “pulse” of select major cities — where and how people check in throughout the day. Although Foursquare is not a publisher, it found creative ways to illustrate its data to users and advertisers alike.
Experience is the new currency of the Digital Economy